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Why does Fast Company magazine call St. Luke’ s " the ad agency to end all ad agencies" ? How can a company function, let alone thrive, when it has " eschewed conventional hierarchy in favor of the flattest possible organizational layout and the craziest ever decision-making process" ? And why on earth would some of the most talented and sought-after minds in the advertising world forsake the fabulous perks available to senior managers and risk everything for a company where no one even a desk to call his or her own? In Creative Company, the chairman and cofounder of St. Luke’ s answers these questions and many more. Andy Law writes candidly and enthusiastically about breaking the agency mold and organizing a company in a completely different way. St. Luke’ s is nothing if not different— to many, the agency described in this remarkable and challenging book may hardly sound like a business at all. In 1995, a small band of highly creative people who loved the work but hat the workplace established a company designed not only to get the most out of them, but to give the most back— a company in which creativity, curiosity, versatility, and a sense of fun are assets to be celebrated, not encumbrances to be left outside the door. Law recounts how many St. Luke’ s employee/owners discovered new sources of satisfaction, hidden talents, and even entirely new careers as they encouraged each other to experiment, learn, and grow. Meanwhile, the agency’ s annual billings soared to more than $90 million in three memorable years. Complete with revealing tales of advertising legends such as Jay Chiat, Bill Tragos, Frank Lowe, and the Omnicom chieftains,Creative Company offers a fascinating, warts-and-all tour of the advertising industry.

1 E6 mÂ² - To help compare sizes of different geographic regions, we list here areas between 1 kmÂ² (100 hectares) and 10 kmÂ² (1000 hectares). See also areas of other orders of magnitude.

European route E6 - E6 is the designation for the main north-south road in Norway, and the west coast of Sweden, running from the southern tip of Sweden (Trelleborg), into Norway and through almost all of the country north to Finnmark. The route ends close to the Norwegian border with Russia.

E6 (mathematics) - In mathematics, E6 is the name of a Lie group and also its Lie algebra \mathfrak{e}_6. It is one of the five exceptional simple Lie groups as well as one of the simply laced groups.

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